About us

AVA Precious Goods was born from the desire to sublimate the universe of jewelry and fashion through a strong identity of unique products and rare handmade creations.

Founded by Aurélia VALLA, the DNA of our unique brand conveys a bohemian spirit imbued with mystery as a dedication to the freedom to wear "what you love as you want".

Mystical and captivating, rebellious and elegant, rock and gypsy, all of these trends animate Aurélia's creative spirit. Her desire to magnify femininity and masculinity knows no bounds. Jewelry but also clothing with delicate and embroidered materials bear this imprint.

Many of our products are created in France and most of them made in Jaipur, India. The pink city, capital of precious stones, benefits from ancestral know-how recognized around the world by the biggest luxury brands that appeal to Indian houses.

Jewelry is a mix of gold, silver, diamonds and precious stones. The ready-to-wear is made from rigorously selected pieces of fabrics that make each model a creation.


Daughter of the seventies, Aurélia grew up from a young age between Monaco, Nice and the Var in the south of France. Independent and rebellious teenager, she immersed herself very early in the diversity of styles and encounters made during festive evenings that she attended in the 90s. This period marked the birth of her taste for both vintage and original looks. tinged with great femininity.

After studying business and working in the airline industry and then in art, she began her real career in Monaco at Saint Laurent. Thanks to her remarkable investment and her interpersonal skills, she evolved in just a few years to take over the management of two boutiques in Nice and Cannes. During these 15 years, she will have the chance to draw inspiration from the collections of famous renowned designers such as Tom Ford, Stefano Pilati, Hedi Slimane and Anthony Vaccarello.

Always passionate about fashion and jewelry, often at the forefront of trends, she is recognized as a source of inspiration by her clients and those around her.
Her particular style marked by mystery and elegance is recognizable at first glance and inevitably resembles it.

From the zodiac sign of Scorpio, Aurélia is an intuitive and creative person who does not leave you indifferent. She draws her bohemian inspiration from New York, India and Brazil. Her passion for antique jewelry makes each of her trips a moment of meeting and discovery.

It was in 2019 with the support of her husband and two daughters that she decided to devote herself entirely to her new professional project. Guided by her inspiration, she designed her first models and launched her iconic brand AVA Precious Goods which bears her initials and embodies her values.